An electric Aston Martin, not for tomorrow…

While maintaining a firm course, Aston Martin once again delays the arrival of its first electric vehicle.

Aston Martin joins the long list of luxury manufacturers postponing their transition to electric. The British manufacturer, known for its iconic combustion models, was initially set to launch its first electric vehicle in 2025. However, this date has been pushed back several times and may be delayed further.

In 2023, lead shareholder Lawrence Stroll announced a release for 2025. A few months later, the company tempered its Canadian CEO’s optimism and finally planned to launch in 2026… before potentially pushing it back to 2027. More recently, Aston Martin CEO Adrian Hallmark confirmed that the model would arrive “within the decade.” Hardly more precise, is it?

Le Mans to Capture Light

Meanwhile, the manufacturer maintains its commitment to F1 and is entering the great challenge of endurance racing and the 24 Hours of Le Mans with a 100% combustion model, the Valkyrie. On the road side, Aston Martin is focusing on hybridization with new hybrid models planned until 2035, confirming the brand’s gradual shift towards electrification.

But Aston Martin is not standing still and continues working on its future EV. The British manufacturer has established a technology exchange agreement with Lucid, an American startup specializing in electric systems. In 2023, a partnership worth over $450 million was signed, giving Aston Martin access to Lucid’s advanced electric motors and batteries.

However, for brand enthusiasts, the wait may extend even further. Aston Martin seems to prefer spreading out its technological developments rather than rushing into the electric market—an approach that highlights the ongoing challenges faced by luxury automakers in an energy transition their customers are simply not eager to make.

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