FC Barcelona players receive their CUPRA cars

Automobiles and Football have always gone hand in hand. For CUPRA, a partnership with the Spanish star club makes sense.

The players of FC Barcelona’s men’s team, accompanied by their coach Hansi Flick, participated in a unique experience at the Terramar circuit, organized by CUPRA. This event allowed the 22 players to discover and test drive the brand’s models, while personalizing their own vehicle. CUPRA, the official partner of FC Barcelona, thus gains a strong media presence, and the players must have appreciated this small recreational break away from their usual green field.

The participants tested a range of vehicles including the Formentor, the new electric coupe SUV Tavascan, and the upcoming plug-in hybrid Terramar. The tests took place on the Terramar circuit, which holds an important place in the brand’s history, as it is where CUPRA was launched in 2018. This site, the fourth oldest circuit in the world, offered the players the opportunity to explore the vehicles’ capabilities in dynamic conditions, including acceleration tests, elevated turns, and a slalom course.

To Each Their Own CUPRA

Each player then configured their vehicle by selecting custom options such as color, rims, and interior finishes. Among the favorite models are the Tavascan VZ (340 hp), chosen by Marc ter Stegen, Gavi, and Raphinha, and the Formentor VZ (333 hp), highly favored by young talents like Fermín López and Pablo Torre. Coach Hansi Flick opted for the Terramar VZ eHYBRID (272 hp).

Ignasi Prieto, head of Brand Strategy at CUPRA, emphasized the importance of this collaboration, noting that the partnership with FC Barcelona is based on shared values of competition. This immersive experience aimed to strengthen those bonds while giving the players an opportunity to experience the essence of CUPRA.

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