Heetch Trolls Uber with a Promo Code… That Increases Prices!

Pay more for the same service? That’s exactly what Heetch offers with its new promotional code UBEETCH, poking fun at Uber.

In contrast to typical discounts, this unique initiative increases prices by 23%, which is precisely the average difference noted between Heetch rides and those from Uber.

Founded in 2013, Heetch has established itself as the most accessible alternative in the VTC market, with a more human and friendly approach. Unlike its competitors, the platform positions itself as the most cost-effective choice year-round, without resorting to a barrage of promotional codes. Within less than two years, it has become the second largest player in the market in France, just behind Uber.

An experience that illustrates a market reality

With UBEETCH, Heetch mocks the price disparities often observed between various VTC platforms. For two weeks, users of the app will be able to activate this code and discover the price they would have paid had they booked via Uber. This is an effective and playful way to highlight the structural price difference while proudly asserting the brand’s DNA: to be the cheapest VTC, unconditionally.

This initiative was designed in partnership with Customer Service, the agency specialized in impactful communication strategies. It marks the launch of a broader communication plan aimed at reminding about Heetch’s unique positioning in the VTC market: “Heetch is the cheapest VTC and we will shout it loud through several actions with Customer Service”, states Renaud Berthe, head of the Heetch platform.

“A jab at platforms that multiply promotional offers to attract customers. At Heetch, prices are competitive all year round, without the need for codes.” Victor Sidoroff, Customer Service

A 360° system for maximum visibility

The campaign will be deployed on a large scale through print media, digital channels, and partnerships with influencers to make a strong impact and remind everyone: why pay more when you can pay less?

*Data based on an internal study conducted from February 6 to February 26, 2025, covering an average of 28 trips per hour in Île-de-France under normal demand conditions, on the pro offer.

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