Xiaomi buys a spot in the Gran Turismo garage

Xiaomi has announced a collaboration with Gran Turismo, the famous video game series by Polyphony Digital.

This marks a new step for Xiaomi, which thus gains a global showcase in the world of virtual automobiles. It is important to keep in mind that the Chinese manufacturer is still a very young player, entering the electric car market in 2021, with its very first model, the SU7, launched just last year. However, the brand did not take long to make a name for itself, notably with the SU7 Ultra, a very high-end version boasting an impressive power of 1500 horsepower. This model recently set a record on the famous Nürburgring Nordschleife circuit, with a time of 6:46.874, a record for an all-electric four-door car.

Thanks to this partnership, the SU7 Ultra will soon make its debut in Gran Turismo 7 through an update. Xiaomi will also design an entirely new concept car specifically for the game, as part of the Vision Gran Turismo program, which features virtual cars imagined by various manufacturers.

The Most Beautiful Automobile Showcase

For Xiaomi, this presence in such a popular game represents a great opportunity. As a newcomer in the automotive world, the brand can thus reach a wide audience of enthusiasts and gain credibility. Gran Turismo is known for its realism and high standards, which adds even more value to this appearance.

Lei Jun, founder and CEO of Xiaomi, celebrated this collaboration by emphasizing the common values between his company and Gran Turismo: the desire to advance technology for the pleasure and benefit of society. He hopes that players will take the time to discover the SU7 Ultra and, more broadly, the giant strides of the Chinese automotive industry. As for us, we can’t wait to pit our Toyota Castrol TOM’S Supra against this ambitious Chinese model.

ALSO READ: Genesis presents its new Gran Turismo concept