Faraday Future Teams Up with Mariah Carey and Mr. Beast!
This page is translated from the original post "Faraday Future s’offre Mariah Carey et Mr Beast !" in French.
- 16/06/2025 18:19
The struggling car manufacturer, Faraday Future, makes the most glamorous product placement of the year with Mariah Carey and MrBeast!
Faraday Future, the underdog of electric cars with grand ambitions, has just hit the marketing jackpot by appearing in Mariah Carey’s latest music video, Type Dangerous. The global diva, the best-selling female recording artist of all time, proudly showcases the very futuristic FF 91 2.0 in her new music video. She shares the screen with another global phenomenon, the content creator with 400 million subscribers, MrBeast!
The American manufacturer, more accustomed to making headlines for its microscopic production numbers than for its show-stopping moments, may have just found its moment of glory. Because let’s admit it: featuring a car in a Mariah Carey music video is a bit like parking a rocket in the living room of the Château de Versailles. It’s flashy, ambitious, and completely unapologetic. It’s impossible to know how much this cost, but the media impact is undeniable.
On top of the battery, Mariah Carey doesn’t just pose in front of the vehicle; she officially becomes its owner. According to Jia Yueting, founder and co-CEO of Faraday Future, this acquisition marks a new era of “global cultural co-creation” (yes, really), while reinforcing the image of the FF 91 2.0 as the ultimate smart luxury car with artificial intelligence.
A Mariah Carey phenomenon in Faraday sales?
It’s worth noting that with only 16 cars delivered since 2023, a good portion to celebrities and executives of the company, Faraday Future seems to have opted for an elitist… or at least very selective strategy. It’s hard to say if it’s marketing genius or an admission of industrial weakness. But one thing is certain: with Mariah Carey as an impromptu ambassador and a music video that’s already breaking records on YouTube, the visibility is there.
So yes, Faraday Future sells little, but sells stylishly. And who knows? Maybe electromobility has finally found its muse in high heels.
READ ALSO: Two cars sold in three months, a short circuit for Faraday!
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