CUPRA Opens Its Parisian City Garage

CUPRA has opened the doors of its eighth City Garage in Paris in an iconic district of the capital, between Madeleine and Opéra.

At CUPRA, they definitely like to do things differently. The brand has already opened City Garages in Mexico City, Milan, Lisbon, Rotterdam, Munich, and Sydney, and has recently added another one in Berlin. Madrid is the next city scheduled to host a CUPRA City Garage at the beginning of 2024, after Paris. The current focus is on calming and eco-responsible messages, with CUPRA continuing its racing projects in Formula E, the 100% electric single-seater championship and the high-powered concepts like Darkrebel. The 100% digital sales model is a key strategy for newcomers to the market, especially Chinese manufacturers. No problem! Let’s open a flagship right in the heart of Paris, Place Henri Salvador!

More than just a showroom, this space is meant to embody the very essence of the brand. We are promised unconventionality, total immersion, and a fusion with urban culture. We’re in!

To provide cars and treats to its clients, CUPRA partnered with a renowned pastry chef. Inventive and media-savvy, Jeffrey Cagnes is a familiar face as he hosted and judged the M6 show, “En route pour le Meilleur Pâtissier,” in 2019. He was also a finalist for the “Hope of the Year” award on the same channel in 2010. A fan of fine zest (not ours, but CUPRA’s…), Jeffrey Cagnes proved his skills at several major houses before choosing his own path: one of freedom and unrestricted expression. After opening his first shop in Batignolles in 2021, Jeffrey is inaugurating his second less than a year later on Rue Montorgueil.