CUPRA opens a flagship store in Paris
This page is translated from the original post "CUPRA ouvre un flagship à Paris" in French.
- 09/10/2023 17:39
After Mexico City, Berlin, and Sydney, it is now Paris’s turn to host a space for exchange, and of course, sales, CUPRA in the city center.
At CUPRA, we certainly enjoy doing things differently. The current focus is on calming, eco-friendly messaging. CUPRA continues with sports projects in Formula E, the 100% electric single-seater championship and high-powered concepts like the Darkrebel. The 100% digital sales process is the main focus for newcomers to the market, particularly Chinese manufacturers. No problem! Let’s go ahead and open a flagship right in the heart of Paris.
The manufacturer is about to unveil its brand new gem in the heart of Paris: the CUPRA City Garage. More than just a showroom, it is a space designed to embody the very essence of the brand. We are told to expect the unconventional, total immersion, and a fusion with urban culture. We’re in!
The site will be operated by VGRF, the leading distributor of the Volkswagen Group brands, which includes CUPRA and its Spanish cousin Seat.
Thus, CUPRA continues its aggressive international expansion through these artistically-driven spaces. The CUPRA City Garage will draw inspiration from iconic locations in Paris. A wise choice, as the City of Light is an endless source of inspiration. We will see on-site whether the promise of a unique experience, where automobiles and urban culture meet “in an enchanting symbiosis”, is fulfilled.
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