A Bentley Tattooed by Bang Bang

Would you say no if Bentley or another manufacturer offered you the ability to freely modify your car’s appearance?

If you regularly read Mobiwisy, you are obviously familiar with Bentley, but the name Keith “Bang Bang” McCurdy might not be well known to you. This ultra-famous American tattoo artist, born in 1986, opened his first studio “Bang Bang Tattoo” in New York in 2014 and now leads a team of 35 tattoo artists across 15 countries. His talent has attracted celebrities like Rihanna, Justin Bieber, and LeBron James, making him a reference in contemporary tattoo art.

He recently launched a revolutionary tattoo ink technology called Magic Ink. This innovation allows tattoos to be activated or deactivated using specific light wavelengths, offering the possibility to alter the appearance of the skin almost at will.

During Miami Art Week 2024, the star tattoo artist was entrusted with a dazzling Bentley Bentayga EWB that served as a backdrop for a striking design. Its revolutionary paint features a patented ultraviolet impression similar to Bang Bang’s “Magic Ink” technology. The ultraviolet “black lights” reveal bold artwork. Beyond this charming anecdote and clever publicity stunt for the manufacturer and artist, this technology further paves the way for intelligent car bodies that react to external parameters. BMW, earlier this year at the 19th edition of Contemporary Istanbul, unveiled the BMW i5 Flow NOSTOKANA, whose tribal motifs applied to the body can change color on demand.

In the future, one could imagine changing the hue of their car according to their mood or communicating information directly to other road users via the bodywork. What is currently just an artistic concept is undoubtedly destined to become the norm.

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