Volvo comes to the rescue of Lynk & Co!

Facing timid sales in Europe, Lynk & Co is relying on its Swedish cousin Volvo to finally hope to reach a new milestone.

Since its launch, Lynk & Co has struggled to find its audience in Europe. A modern identity, connected cars, and innovative subscription offers have not been enough to break through against established manufacturers. A weak distribution network, limited visibility, and insufficient sales volumes hinder the brand’s development, despite the support of Geely Auto group.

To turn the tide, Volvo Cars is now taking over the commercial operations and brand management of Lynk & Co in Europe. Thanks to its mature distribution network and recognized service infrastructure, Volvo offers Lynk & Co immediate credibility and visibility. However, the brand maintains its independence in terms of product and capital, while benefiting from a faster growth trajectory.

Geely does not regret its gem Volvo

Beyond the encouraging commercial results, Volvo brings to the Chinese group an exceptional aura. Its strong reputation for safety, design, and reliability gives Lynk & Co a legitimacy it could never have achieved on its own. Geely can thus leverage the Volvo ecosystem to strengthen its brands and accelerate their international development. It can be said without risk that the acquisition of the small Swedish company was a strategic masterstroke.

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This alliance could become the ideal model of intra-group integration: Lynk & Co gains in volume and visibility, Volvo consolidates its stature as a premium European brand, and Geely maximizes the potential of its portfolio. The commercial rescue of Lynk & Co in Europe may very well begin here, propelled by the strength of the Swedish brand.

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