Volkswagen Touareg: the swan song of a pioneer in premium SUVs
This page is translated from the original post "Volkswagen Touareg : le chant du cygne d’un pionnier du SUV premium" in French.
- 19/10/2025 12:12
After more than two decades of career, the Volkswagen Touareg is about to bow out with a final exclusive edition.
To mark the end of this iconic line, the Wolfsburg brand unveils the “Final Edition,” the ultimate version of the Touareg, a model that shaped the vision of European luxury SUVs.
Launched in 2002, the first generation of the Touareg symbolized the upscale expansion of a manufacturer mainly known for its Golf and Passat. With this large off-road vehicle, Volkswagen entered the realm of premium brands alongside BMW, Mercedes, and Audi. Three generations later, the record is impressive: over 1.2 million units sold in 39 countries. A success all the more remarkable as it introduced cutting-edge technologies—driver assistance, electronic comfort, infotainment systems—that subsequently became standard across the range.
The Final Edition, available to order until March 2026 (but absent from the French market), concludes this chapter. Priced from 75,000 euros, it features equipment from the “Elegance” trims and above, while adding some exclusive touches: engraved monograms, illuminated door sills, and specific interior trim. A final tribute to this SUV recognized for its balance between refinement and robustness.
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The end of the thermal Touareg planned for 2026 also marks the conclusion of an era for Volkswagen. The manufacturer is now turning toward electric vehicles, represented by the ID. Buzz and ID.7 Tourer. Still, the Touareg will have permanently redefined the brand’s ambitions and proven that an SUV can be powerful, technological, and elegant at the same time. That’s it, it’s over: the Touareg leaves the stage with honors.
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