Peugeot tells a beautiful story with this iconic model

A quarter-century after an iconic scene, Peugeot pays a beautiful tribute by reinterpreting the legendary 504 station wagon of group 113.

This unique creation based on the Peugeot 504 Station Wagon was specially designed to accompany Rim’K’s musical performance at the Flammest 2025 ceremony, on May 13 at La Seine Musicale. The result of a collaboration between the French brand and the artist, this project celebrates both musical daring and the timeless emotion of design.

On March 11, 2000, group 113 entered legend at the Victoires de la Musique with Les Princes de la Ville. Their onstage arrival in the Peugeot 504 station wagon, straight out of the clip Tonton du bled, marked an era. This historic moment inspired Peugeot’s designers, determined to bring this automotive icon back to life.

“The idea was born from a conversation around a shared memory,” explains Matthias Hossann, Peugeot Design Director. The team started drawing, driven by passion, without a brief or deadline, just with the wish to tell a story.”

A reinterpretation full of meaning

Unlike other “reinventions” that often leave us cold—like the ugly R17 electric restomod x Ora Ïto, which we have absolutely nothing positive to say about—this 504 captivates with its simplicity and coherence. It is not an absurd technological exercise but a pure style exercise that may appeal or not, but certainly tells a meaningful story.

This project celebrates popular culture and those moments that shape our collective identity. The 504 station wagon becomes a true cultural object here, a vibrant homage to family memories, holidays, and omnipresent music.

Designers have woven a multitude of details that resonate with collective imagination:

Blue suitcases on the roof, evoking big departures,
The Tati-patterned fabric on the seats, symbolizing a popular way of life,
An integrated vinyl record player on the dashboard, created by Jean-Baptiste Anotin, so that music remains the heartbeat of the journey.

Complementing this, the Hypersquare steering wheel, derived from the Inception concept car, illustrates the brand’s futuristic vision while maintaining a link to the past.

This project, far from mere technological gadgets, links generations. PEUGEOT reaffirm its status as a bicentennial brand embedded in French emotional and cultural landscape, reminding us that beyond cars, it also tells a story.