Organ donation: Maserati offers its cars to the Carabinieri
Amidst financial turmoil, Maserati has found a way to clear its supercars: by giving them to the Carabinieri to transport organs.
There are unexpected love stories. This one begins between an Italian brand struggling to find customers and a national institution always eager to showcase its sense of prestige. Maserati, whose sales are flirting with the red line and that struggles even to persuade the most patriotic to place an order, has just discovered an unexpected outlet: the Italian police.
On Monday, October 27, 2025, at the headquarters of the Carabinieri General Command in Rome, the uniforms were impeccable, the speeches solemn, and camera flashes crackled around a brand new supercar: the Maserati MCPURA, in its official livery. A beast of 630 horsepower, powered by the Ferrari Nettuno V6, supposedly embodying “the fusion of Italian excellence and public service.” In reality, it seems more like a well-executed clearance sale: unsold supercars thus find a second life in the hands of the state.
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Maserati, a tool for national pride
The official statement speaks of a “strategic collaboration between Stellantis and the Carabinieri.” Meaning: the Italian-French group (which owns Maserati, Fiat, Lancia, and Alfa Romeo) offers a patriotic showcase for its most expensive models, while being useful. Because the Maserati MCPURA will—at least on paper—serve for the urgent transport of organs and blood. A noble mission, certainly, but one doubts the Italian roads are filled with surgeons anxiously awaiting a twin-turbo Nettuno to save the day. A helicopter or ambulance would do the job better.

Next to it, an Alfa Romeo Giulia Quadrifoglio (520 hp, rear-wheel drive, mechanical differential, in short, everything needed to “save lives” at high speed) completes the picture. Alfa Romeo, at least, plays on its familiar turf: the brand has been equipping the Carabinieri since the 1950s. Maserati, on the other hand, makes its public service debut, a symbolic shift for a brand more accustomed to red carpets than blue sirens.
General Salvatore Luongo, head of the Carabinieri, praised this alliance between “Italian excellence and institutional efficiency,” highlighting vehicles “vital for saving lives.” On Stellantis’s side, CEO Antonio Filosa praised “Maserati and Alfa Romeo’s commitment to combine performance with social responsibility.” Translation: when the market no longer responds, the administration is the fallback.

The timing, it must be said, is almost a twist of fate. Maserati, after months of disastrous results, has seen its sales plummet and its future within Stellantis seriously questioned. The brand struggles to sell its MC20, despite an exceptional engine and striking design. So, why not dress a few units in Carabinieri blue instead of letting them gather dust in Modena?
The operation at least has the elegance to it: Maserati regains a purpose, the state saves face, and Stellantis smooths over its image with a well-timed PR stunt. Now we just have to see how many organs are actually transported at 300 km/h…
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This page is translated from the original post "Don d’organes : Maserati offre les siens aux Carabinieri" in French.
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