Sharp To Play with Small Electric Cars Next!
- Published on 28/10/2025 11:39
Sharp enters the electric mobility scene with its “people mover” LDK+, but its true ambitions in the automotive sector remain unclear.
Sharp, the Japanese electronics giant, is diversifying its activities and ventures into electric vehicles with its LDK+ concept, showcased at the 2025 Tokyo Motor Show. Its commercialization is already scheduled for 2027.
The LDK+ is a compact vehicle with sleek lines, equipped with rear sliding doors and a modular interior. The rotating seats, a projector, and a retractable screen transform the vehicle into an office or a cinema room, illustrating Sharp’s slogan: “Part of your home.” The integration of artificial intelligence and connected objects allows interaction with home systems, including solar panels and batteries.
A Very Vague Project
However, several uncertainties remain. No information has been revealed regarding the engine or the battery, and Sharp does not plan to establish a network of dealerships, opting instead for alternative sales channels. The announced production, only 9,000 units annually in Japan, suggests a more demonstrative role rather than a genuine breakthrough in the market.
The LDK+ relies on Foxconn’s Model A architecture, the electronics giant and iPhone assembler, confirming Sharp’s dependence on external partners to enter the automotive industry. This approach is similar to Sony’s collaboration with Honda on Afeela, but Sharp seems to aim for a more accessible positioning, whereas Sony targets the premium segment.
So, does Sharp have a chance to carve out a place in the electric car industry? The example of Xiaomi illustrates both the possibility and the risk. The brand has made inroads into electric vehicles but could have lost a fortune if it failed. Sharp appears to follow a more cautious strategy of demonstrating its technological capabilities without risking market disruption.
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Ultimately, the LDK+ will likely remain just a demonstrator of Sharp’s expertise. But if the technology and design appeal, the question remains open, and Sharp is giving itself a chance, even a slim one, to become a key player in electric mobility. Otherwise, this concept will remain yet another high-tech curiosity.
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This page is translated from the original post "Sharp veut à son tour jouer aux petites voitures électriques !" in French.
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