To Save Tesla, Vote for Elon: An Appeal to Emotional Blackmail
- Published on 28/10/2025 10:35
- Modified on 28/10/2025 10:36
Tesla turns its Annual Meeting into an emotional theater where voting for Elon Musk becomes almost a moral duty.
The official Tesla account on X posted a rather… peculiar message, a few weeks before the annual meeting on November 6.
In a lengthy message addressed to shareholders, Robyn Denholm, Chair of the Board, emphasizes the fundamental question: “Do you want to keep Elon Musk as CEO and motivate him to make Tesla the global leader in autonomous solutions and the most valuable company on the planet?” The message is clear: voting YES is not just a choice, it’s an imperative to secure the company’s future.
The text unfolds a seven-month process involving a special committee, leading to a tailored performance plan that links Elon Musk’s interests with those of shareholders. In other words, Musk would only be rewarded if he achieves “extraordinary” goals, implying that Tesla’s survival and valuation depend solely on him.
Could Tesla one day do without Elon Musk?
The tone borders on the unreal, even grotesque: shareholders are presented with a form of emotional and strategic blackmail, where refusing to approve proposals would jeopardize Tesla’s future, turning the annual meeting into a near-ultimatum. The message isn’t limited to Musk: the board also requests votes for the reelection of three board members, a condition deemed essential for maintaining a tailored governance structure.
This communication illustrates Tesla’s uniqueness, where strategy and governance blend with an almost theatrical narrative, placing a leader at the center of the company’s destiny. The absurdity appears in the persistent repetition. Voting for Musk and the board is portrayed as the only way to ensure global success, financial value, and even social good.
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In short, Tesla turns a traditional governance act into an almost emotional appeal, flattering shareholders’ ambitions and fears. An approach that is both innovative and surreal, raising questions about the boundary between strategic communication and psychological manipulation.
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This page is translated from the original post "Pour sauver Tesla, votez Elon : place au chantage affectif" in French.
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