With stock issues, it’s the end of carefreeness for Xiaomi!
- Published on 02/12/2025 7:19
- Modified on 02/12/2025 7:25
For the first time, Xiaomi is offering cars in stock. A strategic turning point that changes everything for the Chinese manufacturer.
Until now, Xiaomi only knew how to produce cars on demand. No mystery, simply the result of success with demand exceeding production capacity and thus the supply. No inventory, no unsold stock, just a perfectly adjusted just-in-time production to meet demand. A comfortable strategy, allowing the manufacturer to focus on what matters: producing quickly and efficiently. However, the launch of its “In-Stock Vehicle Purchase Program,” more simply vehicles immediately available, proves that this equation is changing radically.
Xiaomi is now producing more cars than it gets orders for. Three types of cars are included in this inventory: brand new models from canceled orders, carefully prepared display cars, and nearly new vehicles with very minor cosmetic imperfections. Each vehicle comes with a full manufacturer’s warranty and after-sales support. And of course, with stock to move, some models come with attractive discounts!
It’s time for Xiaomi to grow up
For Xiaomi, this shift is significant. Managing inventories, planning promotions, and organizing the movement of vehicles means entering the world of “real” car manufacturers. A major step that requires the brand to master logistics and planning that have been unknown until now.
Customers who have already pre-ordered a Xiaomi SU7, SU7 Ultra, or YU7 but have not yet taken delivery have priority access. The general opening of the program is scheduled for December 3rd. For display vehicles, a physical inspection within 72 hours is mandatory to validate the order, or it will be automatically canceled.
You might be interestedin this article:
This program symbolizes Xiaomi’s evolution, transitioning from a start-up model to that of a mature manufacturer required to manage production, inventory, and sales efficiently. A strategic step that could permanently transform its position in the electric vehicle market and the way customers perceive the brand. Welcome to the big leagues!
ALSO READ: Historic record: Xiaomi already profitable
This page is translated from the original post "Avec les stocks, c’est la fin de l’insouciance pour Xiaomi !" in French.
We also suggestthese articles:
Also read
