Volvo invites us to Frandinavia?

There’s nothing like a good portmanteau to grab attention. Volvo invites us on a journey combining its Swedish roots with its French connection.

Now flying the Chinese flag, Volvo remains deeply influenced by its rich heritage and inspired by Scandinavian nature. Building on its previous success, Volvo France invites you to discover or rediscover French landscapes with a Nordic atmosphere while integrating the rich cultural tradition of Sweden into a unique experience: La Frandinavie.

Why fly to Scandinavia when Frandinavie is waiting for you in the heart of France?

Between France and Scandinavia, there’s just one step: the omnipresence of nature. Given these similarities, Volvo Car France has imagined Frandinavie, a fictional term encompassing the blend of France and Scandinavia while highlighting natural landscapes that convey a sense of real serenity.

To promote #Frandinavie, a social media campaign will begin on June 10th. An exceptional location will be highlighted through a video and photos: the beach of Gouville sur mer and its surroundings in Normandy. 

To bring the concept to life, content creators will also be invited throughout the year to share videos and photos of “Frandinavian” landscapes and outdoor activities to capture this immersive and unique experience rich in meaningful values. The first content creator  Freja Settergren  is Swedish and will showcase the Arcachon Bay from a new perspective on June 20th.

The initiative is complemented by a contest starting on June 4th on the social media channels of Volvo Car France. Whether they own a Volvo or not, internet users can share their driving experience and a photo of the EX30 with the hashtag #EX30PERIENCE by tagging @volvocarfr on Instagram and Facebook for a chance to win a stay in Frandinavie aboard the Volvo EX30.

ALL THE NEWS ABOUT VOLVO