The New Renault 5 in Video
This page is translated from the original post "La nouvelle Renault 5 en vidéo" in French.
- 19/12/2023 9:14
The Renault 5 E-Tech electric is at the center of a broad teasing campaign ahead of its world premiere at the Geneva Motor Show on February 26, 2024.
Renault has designed an unprecedented teasing campaign, both in its form and its scale, three months before the vehicle’s unveiling.
The theme of this campaign: “R5VOLUTION IS BACK”, the R5 revolution is returning. At its launch in 1972, in a global context of social and societal crisis, the R5 offered a radical change in the automotive landscape, a revolutionary idea of the car. In 2024, amidst energy transition, localization of production in France, and the need for sobriety, Renault is launching a new revolution, and the announcement of this upcoming comeback will be prominently displayed across Europe.
The film presented today briefly reveals the design of the Renault 5 E-Tech electric. In a frantic chase, the vehicle tries to escape from a labyrinth, all set to the globally renowned track Instant Crush by the French electro-pop scene giants, Daft Punk, who are rarely featured in advertising. The setting of the film is actually a giant QR code located in the heart of the city, which redirects to the site renault.fr/r5. On this site, the future vehicle is revealed a little more through a series of details accompanied by a specific language: R5DESIGNED, R5ENERGISED, R5DIGITALISED, R5SOURCEFUL, R5LOCALISED, R5VOLUTION IS BACK.
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