The Macan Carries Porsche on Its Shoulders
This page is translated from the original post "Le Macan porte Porsche sur ses épaules" in French.
- 20/07/2025 16:40
The Macan is more than ever the cornerstone of the Porsche range. With 45,137 units delivered in the first half of 2025.
The Macan has become the best-selling model of the brand, with nearly 60% of these deliveries concerning the new 100% electric version, which is already establishing itself as a global bestseller. In France, where only this version is offered, the Macan even outpaces all other Porsche models.
This success comes at a crucial time for the manufacturer, which sees its global sales decline by 6% during the period, in a tense geopolitical context and with strong competitive pressure. While Western Europe sees a decline (-8%) and Germany even more so (-23%), Porsche can count on dynamic regions: North America records a semiannual record (43,577 deliveries, +10%) as do the Overseas and Emerging Markets (30,158 deliveries, +10%).
Porsche does not project itself as 100% electric, however…
The rise of the electric Macan also contributes to increasing the share of electrified models in the range: they now represent 36.1% of sales, with 23.5% fully electric – a jump of 14.5 percentage points compared to last year. “The electric Macan plays a central role in this progression,” emphasizes Matthias Becker, sales director of Porsche AG.
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In the rest of the range, the Panamera also sees progress (+13%), while the thermal icons are undergoing a phase of transition. The 911 declines by 9% (25,608 units), the 718 Boxster and Cayman drop by 12% (10,496 units), and the Cayenne slows down with a decrease of 23%. The Taycan, a pioneer of electric vehicles at Porsche, sees its sales slightly decrease (-6%).
Porsche now aims to consolidate its position by relying on a renewed range and a clear strategy: to value quality and profitability more than volume. And in this delicate transition to electric, it is the Macan that, more than ever, carries Porsche on its shoulders.
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