ZEEKR’s Double Offensive

With the luxury shooting brake 001 and the compact urban SUV X, ZEEKR targets two major European markets.

For those who are not yet familiar with the ambitious manufacturer ZEEKR, it is the global luxury electric mobility technology brand of the Geely group. The latter owns, among others, Volvo, Lotus, and Lynk&Co.

Since beginning its operations in October 2021, ZEEKR has delivered over 170,000 vehicles and has recently announced its intention to sell cars in European and Middle Eastern markets. The manufacturer has established an ambitious deployment plan for the next five years, and as incredible as it may seem, it is already ahead of its forecasts!

The first two models launched in Europe, the luxury shooting brake 001 and the compact urban SUV X, have already arrived at dealerships in Germany and the Netherlands. Don’t worry, France is of course in the sights of the Chinese manufacturer.

People first judge a car by its appearance, and honestly, both offer a striking design. Then come the technical specifications, and there are no surprises. Nothing is missing with long range, fast charging, performance, cutting-edge infotainment systems, and a full suite of advanced safety features. Finally, among the main pillars of the brand’s customer-focused approach in the fully electric segment are ZEEKR Power, providing a seamless all-in-one charging solution, and the ZEEKR Care service program with a warranty of up to 10 years (5+5 years / 200,000 km).

All the keys to success are in ZEEKR’s hands. Now, the brand just needs to establish its name.

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