Tesla Superchargers: What Are the Benefits of Becoming a Host?

The magic of electricity means charging stations can be installed anywhere. And Tesla is very active in finding the best spots in France.

Is the “service station” concept on the decline? With the rise of electric vehicles, you will soon be able to recharge your car everywhere, absolutely everywhere. An electric socket, low or high power, and you’re good to go!

Consequently, a paradigm shift has taken place: energy providers are betting on installing their charging stations at private locations. The major advantage: no need to invest in land! The deal is often win-win and without financial compensation: the energy company takes care of installing the stations, and the host provides the space free of charge on their property. That’s it.

No revenue sharing or other arrangements. One offers a service to their customers, while the other benefits from increased traffic to do business. Tesla is very proactive in its Destination Charging program and lists a series of benefits for its hosts.

Hosting Tesla chargers (or other electric vehicle charging stations) on your hotel parking lot offers several advantages:

Attracting a specific clientele: Electric vehicle owners, especially Tesla drivers, often look for hotels that offer charging options. Providing this service can make your establishment the preferred choice for this customer base.
Increasing length of stay: If guests know they can recharge their car overnight, they are more likely to stay longer, especially if the charging takes multiple hours.
Environmental commitment: Offering charging stations is a step toward a more sustainable future and shows that your hotel is committed to environmental responsibility. This can appeal to increasingly eco-conscious clients.
Enhancing the establishment’s image: Providing modern, cutting-edge services can improve your hotel’s or restaurant’s image and position it as a contemporary, forward-looking venue.
Competitive advantage: If competing hotels do not offer electric vehicle charging solutions, this could give your hotel a clear edge.
Free publicity: Tesla drivers and other electric vehicle users often share their experiences on forums, social networks, and dedicated apps. If your hotel provides a good charging experience, it could generate positive word-of-mouth marketing at no cost to you.

Of course, Tesla does not approve all proposals and evaluates them based on its interests. Primarily, applications are not considered unless there are at least 8 charging points available. The chosen locations then need to meet specific criteria—either high traffic areas for Tesla or, conversely, very little existing infrastructure, i.e., areas in need of charging solutions.

Finally, the level of exclusivity of the location adds value. A beautiful hotel or restaurant that allows Tesla customers to dine, use the restrooms, or access Wi-Fi can be rewarded with a spot for Tesla Superchargers.

If you believe you meet these criteria, then you can apply through this link.