The Tesla Model 3 is 2000 euros more expensive for a good reason

Tesla has quietly increased the price of its Model 3 Propulsion, now listed at 41,990 euros.

This increase is due to the removal of the small bonus of 2,000 euros that had previously kept the model below the symbolic threshold of 40,000 euros. This is a typical adjustment for the American manufacturer, which regularly alters its prices based on stock levels and vehicle availability.

Meanwhile, this model in a beautiful blue tent is available starting at 37,840 euros from the inventory of available vehicles… but there is only one unit left next to a demonstration model, both of which are likely already sold! So there are none left…

This mechanism, simple yet effective, illustrates Tesla’s well-known logic: less available supply means higher prices. Tesla buyers have become accustomed to turning to in-stock vehicles. However, when stock is empty, they must either place an order or consider another model at the same price.

Here is the Tesla Model Y Standard!

And magically, this upgrade comes at the time of the launch of the Model Y Standard, offered at 39,990 euros before bonuses, which is the price of the Model 3 until now discounted. By adjusting the price of the Model 3 Propulsion, Tesla creates a clear hierarchy in its catalog. The Model Y Standard becomes the entry-level model accessible after the bonus deduction, at 37,263 euros, while the Model 3 Propulsion, now more expensive, positions itself as the first “Premium” model at 41,990 euros. Finally, the Model Y Long Range Propulsion steps up to a higher premium tier, at 44,263 euros after bonuses.

This pricing strategy, often commented on, allows Tesla to effectively segment its clientele: those seeking an attractive price, those wanting a premium version, and those opting for maximum power and range. It also illustrates the manufacturer’s flexibility in managing supply and demand while maintaining a perception of value and hierarchy in its range.

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For buyers interested in a Model 3 Propulsion but unwilling to pay the high price, it becomes crucial to monitor available stock or consider purchasing a cheaper Model Y Standard, which offers greater interior volume and versatility. Staying true to its logic, Tesla demonstrates once again that adjusting prices with surgical precision helps guide customers within its lineup.

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