Tesla introduces Navy Blue color on the Model Y
This page is translated from the original post "Tesla introduit une teinte Bleu Marine sur la Model Y" in French.
- 12/10/2025 8:34
A few days after the disappearance of Ocean Blue, Tesla is launching in Europe a new shade even more elegant: Navy Blue.
Give the product a chance… then deprive it of it if the performance are lacking. You don’t need to have a gift for prophecy to notice that Tesla vehicles are mostly white, black, or gray. The stunning Ultra Red, aside from its daunting price of 2600 euros (at BMW, Mercedes, or Audi, an optional color costs less than 1000 euros), doesn’t stand out much. Pity, because it would brighten up the automotive landscape and our streets.
Tesla had thus given a chance to the optional hue (1300 euros) Ocean Blue at the launch of its new Model Y Juniper, in early 2025. But after a few months, it became clear: it didn’t motivate customers to choose it. Tesla has now decided!
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A More Elegant Navy Blue?
The day after the Ocean Blue’s disappearance, a new Navy Blue appeared, with a darker and deeper hue. Still modest in shade, but one must admit: it is elegant. This color, also less dirty than Glossy Black, will help emphasize the sleek shapes of the Model Y.
This new Navy Blue shade is not available on the new Model Y Standard and appears from the Model Y Premium Propulsion (formerly Long Range Rear-Wheel Drive), at the unchanged price of 1300 euros.
A reasonable price for an option that adds real value to the Model Y and will be reflected in the resale value of the car. So, it’s not a foolish investment.
Now the question is whether customers will be receptive, especially since the Glacier Blue available in China seems to be quite popular. Why doesn’t Tesla offer it in Europe? Another mystery in the universe.
READ ALSO: Tesla Model Y Standard sold in France for 39,990 euros
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