Tesla Creates a Surprising Controversy with Tron: Ares!

This page is translated from the original post "Tesla crée une polémique suprenante avec Tron: Ares !" in French.

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Tesla Tron Ares

Tesla has launched a Tron: Ares animation in its cars, surprisingly revealing a cultural divide.

On October 10th, Tesla deployed an update called “Tron: Ares,” which animates the vehicle with luminous sequences inspired by the new Disney film. On the latest models, the animation is complete; on others, it is limited to the central screen. At first glance, it seems like a simple, amusing visual gadget, but it quickly became a controversy.

The update highlights a deep antagonism between Tesla owners and Disney’s cultural approach, often described as “woke.” Elon Musk, who has long criticized Disney’s communication strategy and cultural positions, even removed Disney+ from some vehicles last year. Yet today, Tesla partners in promoting a Disney film, surprising and frustrating many customers.

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Beyond symbolism, the update raises concrete questions about the company’s priorities. According to customers, resources invested in this project could have been used for long-awaited improvements, such as deploying Full Self-Driving on older models or optimizing the user interface. Instead, Tesla chooses to turn its cars into promotional tools for a blockbuster, blurring the line between the driver’s private space and commercial advertising. It’s well understood that the benefit for Tesla greatly outweighs the technological investment, but the damage is done.

This initiative also reflects a broader American cultural divide. On one side, part of the population rejects this type of “woke” content imposed by global companies. On the other, brands continue to incorporate these values into their products, often for marketing purposes. Tesla, collaborating with Disney, highlights this gap and the difficulty for some customers to reconcile technological innovation with ideological choices.

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Ultimately, the Tron: Ares update is not just an aesthetic gadget; it becomes a reflection of social and cultural tensions, a space where the clash between automotive performance desire and commercial ideology unfolds.

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