One for all, all behind Volkswagen!

The Volkswagen Group mobilizes its teams and brands to restore the tarnished image caused by the crisis facing its flagship brand.

Facing an economic crisis that inevitably turns into a reputation crisis, the Volkswagen brand can count on the strong support of other entities within the Volkswagen Group. An unprecedented multi-brand communication campaign will be launched in the coming weeks, aimed at promoting the advantages of electromobility while addressing remaining criticisms and misconceptions. It’s a way of emphasizing that although Volkswagen failed its transition, it can rely on the strength of a Group to bounce back.

The product communication service of Volkswagen Passenger Cars is therefore launching a multi-format collective campaign with the goal of dispelling customer concerns through factual data and solid arguments, highlighting the benefits of electric vehicles. It goes without saying that Tesla, MG, or BYD will also benefit, but now is the time for urgency, not selective sorting.

The true strength of this initiative lies in the collective mobilization of the group’s brands. Audi, Cupra, Porsche, Skoda, and Volkswagen Commercial Vehicles are joining forces to reinforce the message. By reminding that Audi and Porsche belong to the same family, Volkswagen’s problems are put into perspective. You may notice that while Cupra is mentioned, Seat is absent. Always about image, just about image…

The campaign does not stop at digital or print media. A new online platform accessible via volkswagen-group.com consolidates information, testimonials, and educational resources on key topics: batteries, charging, costs, and sustainability.

Currently, Volkswagen Group offers 24 innovative electric models in Europe, thanks to the diversity of its brands. This wealth allows the group to stay afloat in the European electromobility market. New models will expand this portfolio starting in 2025, with a clear goal: to reignite momentum around Volkswagen through the determined support of its sister brands.

During a crisis, internal solidarity is a crucial strategic lever. It demonstrates the group’s ability to act as a unified entity to meet the challenges of the energy transition and reposition Volkswagen as a key player in electromobility.