Lotus opens a showroom in the heart of Paris

This page is translated from the original post "Lotus ouvre un showroom en plein cœur de Paris" in French.

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The revival of the English firm Lotus, owned by Chinese giant Geely, is gaining momentum with the opening of a showroom near the Champs-Élysées.

It’s hard to accuse Lotus of lacking ambition. Not affected by the upcoming ecological bonus overhaul for electric cars in France in 2024, the Sino-British manufacturer is accelerating. And accelerating strongly, with sales reaching record highs.

After launching two models in 2023, the Eletre SUV and the Emera sedan, the first showrooms in the upscale districts of the world’s largest cities are beginning to open. This is notably the case in Paris, in the city’s golden triangle, at 33 Rue François 1er and very close to the Champs-Élysées. Making a more symbolic statement than this famous avenue, among the most expensive in the world, is no easy feat.

This Paris address spans three floors where the past, present, and future of the brand are told. Inside, alongside the Eletre and Emera, the electric hypercar Evija will also be displayed, along with various current and historic thermal models that will be showcased successively.

A VIP lounge will allow customers to virtually customize their car in detail with the help of dedicated advisors. Public opening will be effective on Thursday, September 28, after Paris’ Fashion Week.

ALSO READ: Jenson Button receives his 2040 HP Lotus Evija

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