Without Inspiration, Honda Starts from Zero

The Japanese manufacturer has introduced its “Honda Series 0,” two concept cars unfortunately quite uninspired.

Through this new line of electric vehicles, Honda aims to further advance the “joy of driving,” which the brand emphasizes in its automobile manufacturing, and to elevate “joy and freedom in mobility” to an even higher level. The speech is enthusiastic, but the actual presentation is far from evoking such feelings.

The ” Honda Series 0 ” is therefore a new series of electric vehicles that the brand will launch worldwide starting in 2026, showcased with the presentation of two conceptual models, Saloon and Space-Hub.

The Saloon is the flagship model of the Honda Series 0, embodying the approach of “elegance, lightness, and intelligence.” Behind its sporty style and low height, Honda claims to be able to provide a more spacious interior than one might imagine based on the exterior appearance. The electric motorization indeed allows mechanical components to be concentrated under the floor or near the wheels, or even directly within them. This significantly increases the interior space. The adoption of an electric steering system and advancements in the movement control system also contribute to this.

Same philosophy but even more extreme for the Space-Hub minivan. The vehicle offers flexible space that instantly adapts to what users want to do and becomes a personal transportation hub… there isn’t much more to say about it.

The brand’s philosophy with the H logo by the end of this decade clearly seems focused on the in-vehicle experience rather than the driving experience. It is a choice that could make perfect sense with the automation of cars but fundamentally lacks passion. Ultimately, the most important aspect of these announcements is the least emphasized by the manufacturer’s communication. Honda is committed to achieving “zero environmental impact” throughout the lifecycle of its vehicles, integrating the company’s activities, and “zero fatal accidents” involving Honda motorcycles and cars. This would have deserved more development.

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