Ferrari: A Strategy to Delay Electrification?

Ferrari has confirmed that its first fully electric model will only be unveiled at the end of 2026, well after the initially mentioned date.

Could this decision by Ferrari reflect a strategic intent to delay the arrival of an electric model, contradicting the brand’s DNA? CEO Benedetto Vigna specified that this electric model would be presented in three stages: the first in October 2025 for its “technological core,” a second early in 2026 for the interior, and a complete reveal in spring 2026. Deliveries will only begin in October 2026.

Meanwhile, Ferrari is experiencing a prosperous period. The company recorded record sales in 2024 with 13,752 vehicles delivered, driven by the success of the 296 GTS, Roma Spider, and the Purosangue, its first SUV. This success has resulted in an 11.8% increase in revenue, nearing 7 billion dollars.

Priority on Hybrid

To maintain this momentum, Ferrari announced six new models for 2025. Among them is the electric model, as well as updates to existing vehicles. The replacement for the SF90 Stradale, discontinued in 2023, is expected. This plug-in hybrid supercar is set to undergo significant redesign and could also feature a convertible version.

The 296 range has further expanded with a more radical version, called the 296 Speciale. Like this model, the successor to the SF90 is expected to offer a convertible variant. The sixth model remains a mystery but could be a new variant of the Purosangue with a plug-in hybrid V8, or perhaps a successor to the Roma coupe.

This strategy, spacing out announcements over several years, raises questions: Is Ferrari looking to maximize sales of its thermal and hybrid models before fully embracing electric? The transition to electric is reluctantly part of a shift imposed by the market and environmental regulations, but hybrids offer a more cost-effective solution that aligns better with the Ferrari spirit. Who is willing to bet that this electric Ferrari won’t arrive before 2027?

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