Electric Vehicle Sales August 2025: Europe +30.2%, Tesla -36.6%
This page is translated from the original post "Ventes électriques d’août 2025 : Europe +30,2 %, Tesla -36,6 %" in French.
- 27/09/2025 13:47
Car sales in Europe are up by 5.3% in August 2025 compared to 2024, with a boom in electric vehicles… except for Tesla.
The numbers are stubborn and silence the conspiracy theorists: Tesla’s sales remain dramatically low in Europe. While the European market recorded its second consecutive month of growth in August 2025, reducing the decline over the first eight months of the year to -0.1% compared to the same period in 2024, one automaker continues to sink.
In France, more specifically, the market shows a slight increase of +2.2%, across all types of powertrains, in August. In the more specific electric segment, the rebound is spectacular: +29.3% (16,992 registered cars) year-over-year, while the European market jumps by 30.2%.
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Tesla plunges, BYD explodes
In the whirlwind of European registration figures, two rivals sharing dominance in the global electric market are surprising. But not for the same reasons.
Let’s start with Tesla whose sales continue to plummet: -36.6% in August 2025 compared to August 2024, and still -42.9% for the period January-August 2025. We might say that the decline is less severe, except when comparing to the Chinese giant.
Meanwhile, BYD sees its European sales soar dramatically: +201.3% in August 2025 and +244% since the beginning of 2025. So much so that more BYDs were sold this summer than Tesla: 9,130 units for the Chinese manufacturer, compared to 8,220 units for the American company.
This role reversal is notable and could deepen as Elon Musk once again attacks the European social model and its values. This political interference is the primary reason for customers shifting to other manufacturers, but the South African businessman seems unconcerned.
Things may soon change with the anticipated decline in Tesla’s sales in the United States, where, by September 30, 2025, the federal tax credit of $7,500 will disappear. A decision by his “friend” Donald Trump to give a boost to pickup and large combustion engine SUV manufacturers.
So, stay tuned.
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