Tesla launches an incredible promotion on the Model 3
This page is translated from the original post "Tesla lance une promotion incroyable sur la Model 3" in French.
- 24/09/2025 11:58
Tesla is not hesitating to make bold moves to attract new customers and try to revive sales that have been stagnant for over a year.
The American manufacturer has just launched an exceptional offer in Canada for the Tesla Model 3, valid only until September 30, 2025. Buyers can choose between an immediate discount of 5,000 Canadian dollars or unlimited free access to the Supercharger network for the lifetime of the vehicle. This is an unprecedented promotion in this country, which mainly serves as a real-world test to gauge the market’s reaction.
Tesla wants to convert its inventory into cash
This operation only applies to vehicles in stock, ready for quick delivery. Custom orders, which are subject to longer wait times and certain customs constraints, are not eligible. Notably, the default option is the 5,000 dollar discount; customers must contact Tesla after placing their order if they prefer to take advantage of the lifetime free charging.
Beyond putting a spotlight on the Canadian market, this campaign may well foreshadow similar initiatives in Europe. Tesla is closely monitoring the results of this offer, and if successful, a rollout to other markets, including France, seems likely.
In France, Tesla already offers a discount of 3,100 euros to compensate for the absence of an ecological bonus on the Model 3, as well as attractive zero-interest financing options. However, the manufacturer has yet to take the plunge into a shocking offer that would bring the Propulsion version below the symbolic threshold of 35,000 euros, a psychological barrier eagerly awaited by many buyers.
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This strategy is set against a backdrop of slowing electric vehicle sales, where Tesla seeks to reignite momentum. The choice offered to customers between immediate savings or long-term savings through Supercharging reflects the brand’s desire to tailor its arguments to different buyer profiles. It remains to be seen whether this commercial offensive in Canada will inspire a broader movement that could transform access to the Model 3 in Europe.
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