Has the Jaguar Lost Its Mind?

The new 100% electric Jaguar will be unveiled tonight in Miami, but the first leaks are causing concern.

Today, if one wants to be fashionable, it is in vogue to celebrate or revile the transformation of Jaguar. Please don’t be angry with us, but until now, we weren’t inclined to celebrate anything in Jaguar’s proposals, and it seems that this isn’t going to change!

If we are to believe the Spanish site Coche Spias, the 180° turn made by the British manufacturer under Indian ownership offers no tribute to the past. At most, a long hood might evoke a Type E, but a grille that is as vertical, brutal, and oversized has no equivalent in the past productions of the feline manufacturer. As for the Barbie pink and Ken blue, one wonders what the brand’s founder, Sir William Lyons, would have thought. He didn’t want to copy anyone, yet he was heavily imitated. From now on, we will have to get used to Jaguar not inspiring anyone.

Let’s just admit that the design is quite bold without a traditional rear window. No window means a camera system that transmits captured images through a digital rearview mirror for rear visibility.

No rearview mirrors either, but cameras hidden under small leather-colored flaps. One really has to want to complicate their life, and be wary of small breakdowns that could deprive the car of an essential safety element! Thank goodness this is just an artist’s vision, and no production car will be able to present such extreme solutions.

Jaguar is currently executing a fine communication exercise with this very Woke new identity, as we have never talked about it as much in the last 10 years! This new concept gives a glimpse of the stylistic choices of the three new electric vehicles set to be released by 2026. Whether we like the brand or not, we must admit that we are curious to see them.

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