BYD Partner of the European Football Championship
This page is translated from the original post "BYD partenaire de la Coupe d’Europe de Football" in French.
- 13/01/2024 12:15
UEFA announced that BYD will be its official partner for electric mobility for Euro 2024.
What better media showcase for a brand than football? The football tournament taking place in ten cities across Germany from June 14 to July 14 will undoubtedly break broadcast records once again, offering BYD a unique and welcome exposure as the brand struggles to gain recognition.
BYD will supply electric vehicles to the “various stakeholders” of Euro 2024, contributing to the tournament’s goal of hosting the most sustainable European Championship finals to date. The Chinese manufacturer is the official electric mobility partner of UEFA Euro 2024, providing electric vehicles throughout the tournament.
BYD will also showcase its latest models and innovative technologies at specific sites during Euro 2024. Additionally, BYD will be present in the official fan zones, inviting participants to watch live broadcasts and “enjoy exciting entertainment offers to further enhance the football experience,” according to UEFA’s official press release.
Of course, BYD will organize hundreds of events throughout the competition at its 230 dealerships across 19 European countries to celebrate Euro 2024 with fans and customers. In addition to being the official electric mobility provider, BYD is also an official global sponsor of Euro 2024.
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