The Tesla Model Y Project Juniper Takes Center Stage Again
This page is translated from the original post "Au tour de la Tesla Model Y Project Juniper de faire le buzz" in French.
- 05/09/2023 7:23
The update of the Tesla Model 3 that stirred the web for months, Tesla will replicate the pattern with the “phase 2” Model Y.
The circus act is now well rehearsed: controlled leaks of real-fake industrial documents, financial notes dotted with hints, barely veiled allusions by the CEO on his social network X (formerly Twitter…), and all Tesla nerds around the planet are ignited. Tesla Cybertruck, Tesla Semi, Tesla Model 3 Project Highlands, Tesla Roadster…
In a sense, Tesla is a master of communication, since no other automaker manages to generate as much buzz and interest around its products. And it works because sales reach ever higher levels each month.
But the American giant has its shaky feet: three-quarters of its sales rely on only two models, the Model 3 and Model Y. Behind them, the Model S and Model X are burdened by age… and their elitist pricing despite recent steep price cuts of nearly 30,000 euros! Recently, the prices have plummeted dramatically by nearly 30,000 euros!
The Cybertruck must quickly add a new “leg” to an still unstable stool, and opening up a more mainstream range is also in the cards, even if it means turning away from Premium. A move with no possible return…
With this premise established, Tesla has trapped itself in a “model” where it constantly needs new things to tell, a Ponzi pyramid in communication where the next project must be even bigger to make the brand and its current offerings at dealerships attractive. Essentially, endless buzz.
Just after the facelift of the Model 3, fans are waiting for one thing: the same treatment for the Model Y, the brand’s bestseller, which aged significantly in just a week. These same fans are now dictating Tesla’s schedule by spreading fake news that work and impact sales and the company’s results.
The grand Internet narrative distorts and rewrites snippets of information distributed here and there. The Model Y “Project Juniper” would fall into this category: a top priority for fans, who even take on the role of designers to help Tesla accelerate the process. And since Elon Musk spends all day on X discussing and feeding trending topics, it could work.
The renders published here are very realistic and ultimately become a thorn in Tesla’s side because the subliminal message is: “Stop buying the outdated Model Y, wait for the new one arriving soon!”. Which, for those who missed an episode, is about 75% identical to the Model 3: platform, body elements, interior furnishings, etc.
In fans’ minds, the shortcut is quick: the Model Y “phase 2” will be easy to develop and is eagerly awaited. But industrial timelines are not written with fantasies…
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