CUPRA promises us a volcanic surprise…
This page is translated from the original post "CUPRA nous promet une surprise volcanique…" in French.
- 21/08/2025 14:56
CUPRA continues to fuel its bold brand image with the announcement of a new showcar named Tindaya.
This CUPRA concept car takes its name from an iconic volcanic mountain in Fuerteventura, in the Canary Islands. It will be unveiled for the first time on September 8 at 7:30 PM, during the brand’s press conference at the IAA Mobility Open Space in Munich.
Known for its sharp lines and aesthetic commitments, CUPRA excels in the concept car arena. The Tindaya appears to continue this tradition, offering an exterior and interior design characterized by a sensory and emotional approach. The model aims to embody a future stylistic language for the brand, highlighting the connection between driver and machine, summarized in the slogan: “No Drivers, No CUPRA.”
The choice of the name reinforces this direction: Mount Tindaya, formed by natural geological forces, evokes power in its raw state. CUPRA draws visual and symbolic inspiration from it, through materials and textures reminiscent of volcanic rock and the copper tones that are the brand’s signature.
However, while CUPRA excels in the art of staging and visual provocation, caution is advised when it comes to the concrete translation of these concepts into production models. The announcement, no matter how stylish, must be accompanied by credible continuity in the product offering. By playing too much with the codes of the spectacular, one risks sometimes burning their wings in the realm of promise.
You might be interestedin this article:
The appointment is therefore set in Munich, to see if the CUPRA Tindaya volcano emits more than just a mere media heat.
ALSO READ: CUPRA offers up to 10,000 euros discount on its entire range!
We also suggestthese articles:
Also read
