Chinese cars account for 10% of European sales

For the first time, Chinese brands capture nearly 10% of the European automotive market, boosted by the rise of electric vehicles.

The European automotive market is undergoing a historic transformation: according to Bloomberg, about one in ten vehicles sold in Europe in January 2026 now comes from a Chinese brand. This rapid progression highlights the success of Chinese manufacturers in a continent long dominated by traditional European players.

Chinese brands have particularly benefited from the growing demand for electric and hybrid cars, a segment in which they offer affordable and technologically advanced models. According to Hindustan Times, the market share of these brands surpasses that of some South Korean competitors in key markets.

Well-known and recognized brands

Among the leaders are BYD, MG, Chery, and Leapmotor, whose sales in Europe have exploded. Industrial data shows that BYD’s annual sales nearly quintupled between 2024 and 2025 thanks to an aggressive expansion strategy and a strengthened presence in distribution networks.

European consumers are turning to these vehicles for their value for money and integrated features, including driving aids and advanced connectivity, often at prices lower than those of traditional manufacturers.

This rapid breakthrough is also prompting political reactions. The European Union is considering rules on minimum prices for electric cars imported from China in order to protect the local industry while avoiding stricter trade barriers.

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For European manufacturers, this rise of Chinese power represents an unprecedented challenge, necessitating a revision of commercial and technological strategies to remain competitive in the market of the future.

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