Louane drives an Aixam towards Eurovision

Aixam partners with Louane who will showcase France’s chances at the upcoming Eurovision contest. On the road to victory?

The Aixam, a manufacturer of microcars, becomes a partner for the grand reveal of Louane’s Eurovision song. This event will be broadcast this Saturday, March 15th on France 2, during the halftime of the decisive Six Nations match between France and Scotland.

So, it’s not the halftime of the Super Bowl yet, but with over 8 million viewers expected, Aixam is gaining exceptional visibility at a high cost thanks to a 12-second billboard aired before and after Louane’s performance. This partnership will highlight the brand’s flagship model among young people, the Minauto, available with both combustion and electric engines.

The Youth Idol

The Aix-les-Bains-based brand aims to ride the wave of the electric quadricycle market’s unexpected resurgence with the arrival of the Citroën AMI and its cousin Fiat Topolino. Once associated with license revocation or the affluent youth of luxury neighborhoods, these accessible models starting at age 14 are now highly popular among a generation seeking independence, far from the outdated image that the microcar once had a few years ago.

This event presents a golden opportunity for Aixam to connect with both a music star and a major sporting tournament. The target audience includes adults—parents or not—of young people craving freedom, who are in the sights of the microcar manufacturer. Broadcast during a crucial match where the French team could win the tournament, the initiative also benefits from Louane’s enormous social media influence to captivate an even broader audience.

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