After the Intermarché Wolf, the Lamborghini Bull Celebrates Christmas
- Published on 23/12/2025 14:34
- Modified on 23/12/2025 14:37
From the Intermarché wolf to the Lamborghini bull, Christmas 2025 celebrates both viral stories and those of artisans of excellence.
Even before car manufacturers unveiled their end-of-year wishes, it was a wolf like no other that dominated the festive news of 2025. The animated short film The Maligned, created for Intermarché’s Christmas advertisement, has become a viral phenomenon: released in early December, it has since been viewed over 1 billion times on social media worldwide and ranks among the most shared ads of the season.
This short film of two and a half minutes humorously and emotionally tells the story of a solitary wolf who changes his diet to be accepted by other animals as the holidays approach. Created without artificial intelligence by the French studio Illogic Studios for the agency Romance, it earned Intermarché an exceptional score of 5.0 stars on the System1 rating grid, a record for a French advertisement.
The Return of Living Together
In a very different but equally human-focused tone, Lamborghini also celebrates this year-end with its own Christmas video, The Dinner. Rather than telling an animal fable, the Sant’Agata Bolognese manufacturer highlights the real people who contribute to the company’s success every day. After previous editions addressing social themes like bullying (The Snowball in 2024), Lamborghini refocuses its narrative on the real journeys, passions, and daily gestures of its employees.
In The Dinner, the central scene is a large table set for sharing and traditions. Around it, memories, family clips, and fragments of life intertwine to reveal varied personal trajectories united by a sense of belonging. We discover stories of passion for mechanics, innovation, design, and professional commitment — from the workshop to specialized service management. These personal narratives, sometimes born in a garage or at home, nurture the company’s culture long before industrial processes.
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Far from the classic “noise and fury” advertising campaigns, The Dinner shines a light on a human richness often invisible: that of those who, day in and day out, transform a vision into reality. A sincere way to celebrate Christmas, recognizing that behind every mechanical masterpiece, there is a multitude of unique and shared journeys.
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This page is translated from the original post "Après le loup Intermarché, le taureau Lamborghini fête Noël" in French.
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