Hyundai wants to catch up with Tesla and has two major assets
- Published on 17/09/2026 18:12
Hyundai is preparing a new generation of autonomous vehicles by 2028, leveraging the industrial power of the Korean group and its partnership with NVIDIA to accelerate in the face of Tesla.
Tesla is moving forward, while Hyundai is preparing its response. With its FSD software, capable of managing complex trips under human supervision, and its Robotaxi service, the American manufacturer has made spectacular advancements. In contrast, Hyundai shows a clear delay in deploying these functions for individual consumers. However, the Korean group has serious arguments to regain ground in the race.
Seven million vehicles: a powerful accelerator
The first advantage comes from its industrial strength. Hyundai and Kia sell about seven million cars each year. Such a global presence could allow for the rapid rollout of validated technologies and, gradually, the collection of valuable data to enhance the software.
Because autonomous driving relies on experience. Hyundai is developing a loop combining road data collection, artificial intelligence training, validation, and deployment. The goal: to better react to road works, rain, or the unpredictable maneuvers of other drivers.
NVIDIA to accelerate, Atria AI for independence
The second advantage is its ability to forge large-scale partnerships. With NVIDIA, Hyundai plans to produce vehicles with so-called “2+” capabilities starting in the first half of 2028, followed by “2++” in the second half. Despite these ambitious labels, the driver will still need to monitor the driving.
At the same time, its subsidiary 42dot is developing Atria AI, a proprietary artificial intelligence expected to be produced in series in the second half of 2029. Hyundai is thus aiming to combine rapid deployment with technological mastery.
The comparison with Tesla reveals two trajectories: the American company has a concrete lead, while the Korean one is mobilizing its industrial scale and alliances. The challenge remains to convert these resources into reliable, accessible, and timely functions.
ALSO READ: Hyundai releases its new electric toy in France: 650 hp and a drift mode!
You might be interestedin this article:
This page is translated from the original post "Hyundai veut rattraper Tesla et possède deux atouts de taille" in French.
We also suggestthese articles:
Also read
