Polestar Formula 2030: an electric “madness” to discover… starting in 2026!
- Published on 07/09/2026 17:08
- Modified on 07/09/2026 17:08
With its Formula 2030 concept, Polestar is preparing the future of its design and revealing the direction for its upcoming models. But there’s no need to wait four years to discover the beast.
The Swedes are known for their love of clean lines, calming interiors, and furniture that always seems to be missing a screw. However, Polestar appears determined to shake up the Scandinavian living room a bit. The electric brand is announcing a concept called Formula 2030. A name that suggests more of a starting grid than a birch library.
Let’s immediately calm the fans of curbs: this announcement does not pertain to an entry into Formula 1. Formula 2030 is an aesthetic manifesto, designed to showcase what future Polestar models will look like. And behind this futuristic name lies very concrete applications: some style elements will appear on the new Polestar 2, which is set to launch in 2027, as well as on the future Polestar 7.
Polestar Polishes Its Style
In charge of the design, Philipp Römers promises a bold evolution rather than a revolution. In other words: they’re pushing the boundaries while maintaining the Swedish accent. The “Dual Blade” light signatures will notably remain. The interior, materials, and sustainability must also reach a new level.
For now, Polestar carefully maintains the suspense. No power, no range, nor technical specifications to chew on in this announcement. The promised excitement remains mostly a matter of intention. No need to break out the calculator to convert imaginary kilowatts into horsepower.
Investors, distributors, and a few VIP customers will enjoy a private presentation at the headquarters in Gothenburg, in a place called The Cube. The rest of the world will discover the concept before the end of 2026.
Behind the spectacle, the goal is very serious: to support growth and move towards profitability. Turning heads is good; keeping the business running is even better.
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This page is translated from the original post "Polestar Formula 2030 : une « dinguerie » électrique à découvrir… dès 2026 !" in French.
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