Chery Tiggo: Chinese Hybrids Take on Peugeot and Renault

The Chinese giant Chery officially launches its Tiggo brand in France. With a range of hybrid and plug-in hybrid SUVs.

Already present in France with Omoda and Jaecoo, the Chery group is stepping up its game. Starting from September 1, 2026, the leading Chinese automotive exporter will officially market its historic Tiggo brand in the French market. This move confirms the company’s immense European ambitions.

Founded in 1997, Chery claims to have more than 4.5 million clients worldwide. However, the manufacturer has remained relatively low-profile in Europe until now, preferring to launch Omoda and Jaecoo to establish a foothold. With Tiggo, the group now believes that its brand recognition and network are strong enough to impose its own name.

The launch will initially concern the Tiggo 7 Hybrid, Tiggo 7 Plug-in Hybrid, and Tiggo 8 Plug-in Hybrid, while the Tiggo 4 Hybrid will arrive a bit later. All of these models are based on the CSH (Chery Super Hybrid) technology developed in-house, promising low consumption alongside a comfortable range, without the constraints often associated with 100% electric vehicles.

The Hybrid Path

This is indeed one of the most interesting aspects of this arrival. While most Chinese manufacturers emphasize their electric models, Chery chooses to prioritize hybrid and plug-in hybrid engines. This strategy reflects a pragmatic understanding of the French market, where many drivers remain attached to the versatility of these technologies.

To support its launch, Chery announces a network of over 50 dealerships and repairers right at the start of orders, with a goal of reaching 90 points of sale by the end of the year. Future customers will also benefit from a 7-year or 150,000 km warranty, complemented by 8 years or 160,000 km on the high voltage battery.

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Facing the Peugeot 3008, Renault Austral, Dacia Bigster, Hyundai Tucson, and Kia Sportage, Chery does not intend to rely solely on aggressive pricing. The manufacturer also aims to attract with generous features and its homemade hybrid technology. More than just a simple launch of new SUVs, the arrival of Tiggo in France symbolizes a new step in the conquest of the European market by Chinese manufacturers. After proving their industrial know-how, they now seek to establish their historic brands. This time, European mainstream brands might well have a top-tier competitor.

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