Can Maserati succeed in its electric shift?

With the new Folgore, Maserati is trying to make electric cars desirable for Trident enthusiasts without renouncing its grand touring DNA.

For a long time, the idea of an electric Maserati seemed contradictory. How could a brand built on the sound of its engines, on mechanical sensations, and on the character of its sports models embrace a technology often deemed cold by purists? However, through the evolution of its Folgore range, the Modena manufacturer seems to have found a more credible and progressive path.

The proof lies in the new GranTurismo and GranCabrio Folgore. Rather than presenting electric power as a total break, Maserati integrates it into models that remain true to the philosophy of Italian grand touring: four real seats, high-end comfort, spectacular performance, and an immediately recognizable design. With up to 760 hp, an 800-volt architecture, and over 540 km of announced range on the GranTurismo Folgore, the figures live up to the brand’s reputation.

The effort deserves to be applauded. While several luxury manufacturers have slowed down or reassessed their electric ambitions in the face of a weaker-than-expected demand, Maserati continues to invest. The Grecale Folgore thus benefits from aerodynamic and software improvements that allow for up to 53 km more range depending on the chosen configuration. A concrete progression that shows the technology continues to mature.

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Above all, Maserati seems to have understood that the transition cannot be abrupt. The brand does not turn its back on its famous V6 Nettuno. On the contrary, it continues to evolve with power increased to 590 hp in the GranTurismo and GranCabrio Trofeo, while a new 390 hp V6 joins the Grecale range. You may note their power deficit compared to electric drivetrains. What better selling point? This coexistence of combustion, mild hybrid, and electric technology now appears to be a pragmatic approach.

The question remains: will it be enough? Sales of premium electric vehicles are growing more slowly than hoped in several markets. But Maserati may not be trying to impose electric power on its customers. Its goal seems to be more about offering them a choice while preparing for the future.

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And perhaps that’s where the best chance of success for the Trident lies. By gradually developing its electric solutions without renouncing its identity, Maserati seeks to demonstrate that an electric car can also be a true Maserati. An ambitious bet, but probably more realistic than the abrupt revolutions announced a few years ago.

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