Alfa Romeo Dives Back into the World of Money Heist

With Pedro Alonso, star of Berlin on Netflix, Alfa Romeo transforms the promotion of the Junior into a highly calibrated suspense mini-series.

Alfa Romeo continues to ride the wave of Casa de Papel. The Italian brand reunites with Pedro Alonso, the unforgettable Berlin from the hit Netflix series, for the third and final episode of its campaign dedicated to the Junior. Entitled “Interrogation,” this new film blends dramatic tension, emotion, and automotive allure in a format inspired by streaming platforms.

The timing is perfectly chosen. Since May 15, Pedro Alonso is back on Netflix with Berlin 2, allowing Alfa Romeo to benefit from the global exposure of the Spanish actor. In this new video, the actor is subjected to a lie detector. Unfazed by the questions, he nevertheless shows an uncontrollable emotion when an Alfa Romeo Junior key is placed in front of him. Verdict: “The heart never lies.”

Pedro Alonso makes the article

With this campaign “Learn to Love Again,” Alfa Romeo clearly aims to reposition the Junior as an emotional and accessible model capable of attracting a younger clientele. Compact yet embodying the brand’s historical sporty DNA, the SUV becomes much more than just a car: a desirable object staged like a character from fiction.

This trilogy began with “Salesman,” where Pedro Alonso abandoned reason to follow his instinct. The second episode, “Cuore Matto,” reinforced the cinematic dimension around a romantic and mysterious plot. “Interrogation” now concludes this advertising saga by revealing the identity of the woman seen in the previous episodes: an undercover agent in pursuit of the character played by Alonso.

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By adopting the narrative codes of Netflix series, Alfa Romeo transforms its communication around the Junior into a true automotive soap opera with strong emotional and viral impact.

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