Audi Concept C: the bold yet divisive sports car
- Published on 21/10/2025 12:32
Concept C offers a concrete but quite particular glimpse of Audi’s next generation of sports models.
While the car clearly exemplifies Audi’s electric and technological direction, its intentionally bold and angular style is likely to divided opinions. It can be seen as an innovative design, but also as a language too divisive compared to Audi’s classic lines.
Presented in Milan in September and then at the IAA in Munich, the Concept C illustrates the brand’s new design philosophy, based on four principles: clarity, emotional appeal, technical excellence, and intelligent design. Its balanced proportions and distinctive details preview the visual identity of future models, while emphasizing Audi’s desire to blend performance and aesthetics.
The interior focuses on the sensory experience, with carefully selected materials and finishes. Ergonomics rely on haptic controls on the steering wheel and central console, while a retractable 10.4-inch screen appears only upon activation, maintaining interior sobriety and clarity. The overall design aims to combine technological innovation and comfort, engaging multiple senses without overcrowding the space.
On the technical side, the Concept C offers advanced driving dynamics, with a fixed roof that also allows open-top driving. The brand emphasizes that this approach is aimed at paving the way for a future production version, combining driving pleasure and electric powertrains.
Continuing Audi’s heritage, marked by iconic models such as the Audi TT, the Audi R8, the Audi RS 6 (C6), or the Auto Union Type C racing cars, the Concept C will extend this tradition while heralding the electric era.
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With this concept, Audi confirms its shift towards electric mobility, offering a tangible preview of the next generation of sporty models. However, the bold style of the Concept C, with its sharp and angular look, could spark controversy and divide enthusiasts around the brand’s visual identity.
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This page is translated from the original post "Audi Concept C : la sportive audacieuse mais clivante" in French.
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