Tesla Model 3: Just Removed, the €3,100 Bonus Already Relaunched

Disappeared on the evening of September 30, 2025, the Tesla bonus used to support Model 3 sales has been reactivated on October 7, 2025.

“If you move forward then backwards, how do you want to…“. For customers, it’s hard to read Tesla’s commercial strategy, but that’s nothing new. Thus, while all summer was marked by a €3,100 discount simulating the receipt of the CEE Prime — which the Model 3 is banned from in France (since produced in China), the American manufacturer ended the program on September 30.

Since then, Tesla has announced a slight but noticeable increase in the range of all its Model 3s, except the entry-level Propulsion version. It was necessary to clear out stocks in Europe with older models that have subtly less efficient batteries.

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Are stocks of older Model 3 still high?

Surprise, however, on October 7, 2025, with the reactivation of the Tesla bonus of €3,100, valid until December 31, 2025. Tesla fears a disastrous end to the year in terms of sales, while in the United States, the federal aid of $7,500 has also disappeared as of September 30 for electric vehicles.

In China, where it is produced, the Tesla Model 3 is struggling against fierce competition, starting with the Xiaomi SU7 and the Xiaomi YU7 SUV. Production continues to contract, but sales still need to be made…

In Europe, the reactivation of the €3,100 bonus officially applies to all models in the catalog, whether with the old or new range. Among stock inventories, some crazy promotions appear, such as this demo Model 3 Propulsion heavily discounted by €5,420 with only 15 kilometers on the clock. Clearly, it’s new…

Here are the conditions as presented on the Tesla France website: “The Tesla bonus is valid for Model 3s ordered from October 7, 2025, until December 24, 2025, and subject to delivery by December 31, 2025, inclusive. If delivery is not completed by this date, the Tesla bonus will not be applied to your order. If delivery is postponed due to circumstances attributable to Tesla, the customer can still benefit from the offer by taking delivery at the earliest available date. Used or certified pre-owned vehicles are excluded from this offer. This offer does not apply to operational leasing orders or orders placed through Tesla for Business. The offer can be combined with preferential interest rates. This benefit is indicated on the vehicle invoice as “Tesla bonus”.”

At Mobiwisy, we believe this is only the beginning of the depreciation of the Model 3. The presentation, on the same Tuesday, October 7, 2025, of the low-cost version of the Tesla Model Y is expected to drag the entire manufacturer’s lineup downward.

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