Volvo EX30: New details on the upcoming electric SUV

It was during an interview that CEO Jim Rowan officially announced the name of the upcoming electric Volvo EX30, which is set to arrive on the market in 2023.

To replace the large SUV XC90, Volvo is breaking new ground. Aiming to quickly transform its lineup to electric, the Swedish manufacturer introduced a new generation without any internal combustion or hybrid versions, the Volvo EX90. This will be the case initially, because the XC90 will have a successor based on a different platform to cover markets still dependent on combustion engines. Still very expensive and inaccessible for the majority of drivers, the EX90 will not be enough to meet the goal of a 100% electric Volvo lineup by 2030.

Unusual name for the new electric Volvo SUV

Fortunately, the brand has thought of the opposite of its current range, with the Volvo EX30. Well, that is how we were calling this model, which appears compact, because the company has not released an official name. It was showcased in the shadows at the very end of the EX90 presentation, with no details given.

But now, the CEO himself confirms what many had suspected. In an interview with Automotive News, Jim Rowan revealed the name Volvo EX30 for this second electric model joining the “EX” family. “The EX30 will be produced in China, so it will occupy our factories,” the boss stated in response to a question about Volvo’s presence in the country.

Will the Volvo EX30 cost less than €35,000?

“This car allows us to reach a different customer base,” the CEO explains. “We will lower the cost by offering several battery size options so consumers can choose the range that fits their lifestyle and budget.” J. Rowan adds that long-term leasing (LTD) will start with a minimum commitment of three months. The Volvo EX30 thus will not compete in the no-commitment rental segment, which is dominated by its sister brand Lyn&Co within the Geely group.

However, it is expected to price below €40,000 base price, or even higher, to target “Generation Z, aged 18 or 19, entering the car market for the first time,” according to the executive. A price of €35,000 or less would therefore be more realistic to aim at this demographic.

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