GM and Netflix: Electric Car Spotlighted in Super Bowl Commercial (Video)
This page is translated from the original post "GM et Netflix : la voiture électrique à l’honneur d’une pub au Super Bowl (Vidéo)" in French.
- 13/02/2023 14:15
General Motors and Netflix have enlisted American actor Will Ferrell, who stars in remakes of popular series and movies with the slogan “Why not an electric?”.
While the Super Bowl is a less-publicized event in Europe, it is a sporting monument in the United States. The final of the US Football Championship (NFL) was held yesterday, Sunday, February 12, 2023, and saw the Kansas City Chiefs defeat the Philadelphia Eagles, 38 points to 35.
The Super Bowl is always an occasion for big brands to spend millions of dollars on advertising, for an event watched by over 100 million viewers.
Although Americans are divided on many political issues, especially since the 2020 presidential election between Donald Trump and Joe Biden, they are also very split on automotive issues, between fossil fuel supporters and those advocating for electric vehicles.
So, there’s nothing like a good American football game to bring together these opposing views. It’s the good idea that sparked in the minds of advertisers at General Motors and Netflix, who chose to feature a popular actor familiar with the Super Bowl, namely Will Ferrell.
Parodies of Netflix productions with electric cars
The two American companies are following up on their announcement from last week to renew their collaboration, which resulted in a 60-second clip starring Will Ferrell paying homage to several Netflix productions while driving a General Motors vehicle: he is behind the wheel of a GMC Sierra Denali EV in Army of the Dead, breathes funny gas from a Chevrolet Blazer EV in Squid Game, meets high society in Bridgerton alongside a Cadillac Lyriq, attempts to join the cast of Stranger Things with a Chevrolet Silverado EV, or escape with Vanessa Lachey in Love is Blind aboard a GMC Hummer EV.
Streaming giant Netflix has committed to featuring at least one electric vehicle on-screen in every film or series.
Read also: Forget Netflix, the best saga of the moment is the scooter in Châlons-en-Champagne
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