Tesla Model S Standard Range, Response to the Lucid Air Threat?
This page is translated from the original post "Tesla Model S Standard Range, réponse à la menace Lucid Air ?" in French.
- 16/08/2023 15:52
The increasing serious competition from manufacturer Lucid has very likely forced Tesla to react by lowering its prices.
Is this the story of the boomerang? In trying to instigate a price war, Tesla aims to disrupt the market and mistreat established players, especially European ones. Chinese manufacturers are even more aggressive on pricing but still mostly confined to their domestic market.
In the United States, a serious rival is gaining prominence, both technologically and media-wise: Lucid. After a bumpy start — launching a brand is no easy feat, Tesla knows this well — the Californian company (production based in Arizona) is ramping up, its sedan Air being thoroughly developed, homologated, and now delivered to its first customers in North America (including Canada). A few weeks ago, a second model was unveiled for commercialization in 2024, the SUV Gravity.
The challenge for Tesla is that its entry-level model, named Pure, offers better performance for a price up to $6,000 lower (about €4,500): $82,400 (about €75,500), 480 hp, 0 to 96 km/h in 3.8 seconds, and 660 km range. As an immediate response, Tesla has introduced a new “version” to its catalog with the Model S Standard Range.
Tesla regains a price advantage ($78,490, or about €72,000), but is undoubtedly losing ground on performance, with a range notably falling to 515 kilometers. How will customers react, considering Tesla is unexpectedly shining a spotlight on its competitor’s products?
READ ALSO: Is Tesla taking its customers for idiots with its Standard Range?
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