Can the Honda Prologue conquer Europe?
This page is translated from the original post "Le Honda Prologue peut-il conquérir l’Europe ?" in French.
- 04/01/2024 18:02
This is the story of the Prologue, a Japanese SUV built in the United States, sharing its technical base with an American model.
Honda will unveil its new range of electric vehicles destined for international markets at CES 2024, which will be held from January 9 to 12, 2024, in Las Vegas, Nevada, USA. Logically, the question of a commercial launch in Europe of the only Honda 100% electric vehicle sold in the United States arises.
The Prologue, which begins sales in 2024, is the result of a partnership between Honda and General Motors launched a few years ago. The vehicle is based on GM’s Ultium platform, notably used on the Cadillac Lyriq and Chevrolet Blazer EV.
Until now, Honda has provided only very limited information about the model, claiming only that the car will be sold in the United States at a price below $40,000 and will offer up to 480 km of range. These figures place it in direct competition with, among others, Tesla Model 3 and Y, BYD Seal, MG4 and MG5, Peugeot E-3008, and Renault Scenic E-Tech. The list is as long as a January day without galette des rois, but these few examples show the Everest that the Japanese SUV would be tackling when arriving in Europe!
After a considerable delay, Honda no longer has any choice but to ramp up volume. It is with electric vehicles that the Tokyo-based company has decided to step on the gas despite significantly lower financial resources than some competitors. Thanks to General Motors’ cooperation, Honda announced earlier this year no less than 30 electrified models by 2030, ranging from entry-level to luxury, either under its own brand or under Acura. As the shift to 2024 is underway, it will be necessary to step on the accelerator just to approach these goals.
Regarding whether this model will cross the Atlantic to be available in Europe, the probability is therefore very high. As for its chances of success on the old continent, we will patiently wait a few days before making any judgments…
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