Discover the Volkswagen Super Bowl Ad

The film « An American Love Story » marks Volkswagen’s grand return to Super Bowl advertising after a 10-year absence.

Volkswagen has just revealed a 2-minute extended version of its commercial « An American Love Story » as part of the 75th anniversary of its arrival in the United States and the countdown to the Super Bowl on Sunday, February 11, 2024. A one-minute version will be broadcast during the third quarter of the game on CBS and in the Spanish-language broadcast on the Univision network.

Volkswagen returns to the Super Bowl

Over the past few weeks, Volkswagen has revealed 7 teasers, including « Car Meetup ». Each video pays tribute to the American people and the cultural milestones that have contributed to the richness of the brand’s 75-year history in the United States. All teasers and the full-length film are available on the 75th anniversary page.

An American Story

This film immerses us in a striking and nostalgic portrayal of Volkswagen’s 75-year history in the United States. From the arrival of the first « Beetles », imported by Dutch businessman Ben Pon in 1949, to the new Volkswagen ID. Buzz, the reconstructions blend seamlessly with archival images.

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