RNLT, the new Renault retail concept
- Published on 19/04/2024 16:45
- Modified on 26/09/2025 1:14
Forget old-fashioned concessions and spectacular showrooms. The time is for proximity and immediate information with RNLT.
Renault is expanding its sales network with a new type of point of sale called RNLT. Vowels removed to illustrate a modern, compact new concept, a true condensed version of the brand.
Compact in size, with dimensions smaller than traditional Renault showrooms, RNLT will be strategically located in high-traffic areas in city centers or large shopping malls. This location, close to urban consumers, guarantees optimal accessibility and maximum visibility, allowing potential customers to discover the latest models.
Smaller, simpler
Each site will feature a merchandise shop The Originals Renault offering miniatures, clothing, and accessories. Perfect for gifts, enhancing your look with a Renault detail, or simply taking a bit of the brand’s spirit or your favorite car with you.
Open Monday to Saturday from 10 a.m. to 7 p.m., the first RNLT site of 180 m² opens its doors in Paris, at 104 Boulevard Haussmann. Based on the digital showroom installed on site, two experts, specifically trained on the brand, products, and technologies, will assist customers in choosing the vehicle that best suits their needs. About twenty other RNLT sites are planned to open in Paris, Neuilly-sur-Seine, but also Brussels, Milan, Rome, Rotterdam, Madrid, London, Berlin, Medellín, Seoul…
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This page is translated from the original post "RNLT, le nouveau concept de point de vente Renault" in French.
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