What is the Citroën CHËVRON?

On April 19, Citroën will open the CHËVRON, a pop-up space in the heart of Paris to exclusively present the new ë-C3 to the public.

If you can’t go to Citroën, Citroën will come to you. The brand with chevrons (there you go, you got the name?) has a lovely surprise in store with the opening on April 19 of the pop-up space CHËVRON, located at 45 boulevard Haussmann, in the heart of Paris. This is of course an opportunity to celebrate the commercial launch of the new ë-C3 and to discover the universe of the Brand.

CHËVRON aims to be a true living space in a very graphic and visual setting. This area will feature a space where visitors can come for a coffee, lunch, or an afterwork drink, surrounded by creative offerings in both food and beverages. The program crafted by the French manufacturer also includes concerts and stand-up performances, family activities, round tables, and creative workshops.

Meeting Citroën

In a space of nearly 150m2, the main area will showcase the ë-C3 in its dedicated zone. It’s also an opportunity to discover the concept car Oli. To attract visitors to its models, Citroën has established partnerships with Konbini for shows, creative workshops, discussions, and round tables, and with Universal for musical events.

• Nearly 15 concerts and DJ sets will be organized. Aimed at highlighting young talents, these showcases will take place on Thursdays, Fridays, and Saturdays.
• Each week, stand-up artists will be invited.
• Round tables will be organized with representatives from Citroën and stakeholders engaged in the fields of sports, development, or sustainable mobility.
• Art and creation will be at the heart of the CHËVRON program with workshops and talks centered around automotive design, sneaker customization, or graffiti workshops.

CHËVRON will be open to the public from April 18 to May 17, every day of the week, from 10:30 AM to 8:30 PM, and events will be accessible by registration at the following link: https://lechevron-citroen.com